Alpha Zegus currently houses over 50 of India’s top gaming talents, along with A-lister retainer brands in the likes of boAt, Acer, Wings, etc. They are also the first gaming marketing agency in India to rope in non-endemic brands such as H&M, Adidas, KFC, etc. into the gaming ecosystem. Everything from social mandates, production, influencer marketing - these guys have an innovation just around the corner. His vision with this niche is clear - make gaming the next cricket of India.